This is the wake word you need to say in order to enable NTT DOCOMO’s Simple Mic device.
The Simple Mic is a Bluetooth speaker which connects via docomo Smartphone or docomo Tablet device to DOCOMO’s voice agent service utilizing its cloud speech recognition technology. It enables far-field hands-free operation with Japanese voice commands to, for example, make calls, ask for information or enjoy high-fidelity experience when listening to music.
NTT DOCOMO, Japan’s leading mobile operator, selected Creoir to optimize audio and acoustics performance of their first voice-enabled device. The work was executed by Creoir engineering team utilizing the in-house far-field laboratory and tools provided by Synaptics and Sensory.
And if you wonder what does “Kaiwa Modo” mean... It is Japanese and translates to “Speaker Mode” in English...
The learn more about the product, see the feature at Red Dot 21 design portal.