Barcelona, Spain – 24th February 2014 – Product creation house Creoir Ltd debuts the Ibis smart watch today at Mobile World Congress. The Ibis ushers in a new category of wearable technology that is driven by the latest style trends. The Ibis is challenging consumer perceptions about smart watches being cumbersome and unattractive. The Ibis is wearable jewellery that integrates the latest technologies for a seamless experience. Beautifully crafted in crystal and stainless steel, the design was inspired by a flying bird whose wing tips touch together while carrying a young bird on its back, symbolising the precious and personal current of information on your smart watch.

Ibis&Ava iPad reso.png

Any watch, smart or not, is personal style statement by the wearer. The Ibis brings an innovative design-led approach to the nascent smart watch industry where fashion will be a key driver of smart watch sales for consumers. According to industry research company Gartner Inc., most smart watches have not achieved mass-market appeal due to the lack of innovative design. The majority of products that have been launched so far have displays that many consumers will find "unstylish & clunky" due to their bulkiness.


“We believe the demand for smart watches will be driven by fashion and sport brands, and the Ibis exemplifies the type of product that we create for fashion brands, said Creoir Ltd CEO Pekka Väyrynen. He continues, “Every brand has its own design language, so with each client we start from scratch to develop a product that specifically matches the brand and their audience. With our expertise, we can provide consumer brand owners with everything they need to have a real advantage when entering the smart device space.”


The philosophy behind the design is to bring longevity and elegance in the form of bracelet combining an analogue quartz watch with a smart watch display that is future proof due to its unique user interface. The aim is to combine timeless beauty and functionality.


The Ibis smart watch features include:

• Stainless steel and crystal materials

• Low power optimised Android platform with custom UI

• Interoperable with iOS and Android

• OLED display with integrated touch

• Wifi, Bluetooth 4.0 and USB connectivity

• Accelerometer, e-compass and ambient light sensor

• Remote control and notifications with your smart phone


The Ibis is the latest concept smart watch from Creoir Ltd, a company that designs and manufactures tailored mobile devices for consumer brands. The Ibis design can be viewed at the Team Finland stand at Mobile World Congress, located at 5F31 in Hall 5.

Here's a selection of media coverage from the hot'n boiling Mobile World Congress in Barcelona:

Sunday the 2nd:

TREND HUNTER: "Elegantly Curved Concept Timepieces"

Friday the 28th:

THE WATCH REPORTER: "Ibis, stylish smart watch from Creoir debuts at Mobile World Congress 2014" "Fashion Smart Watch us Unveiled at Mobile World Congress"

Thursday the 27th:

DAILY MAIL:  The first fashionable smartwatch? Ibis 'wearable jewellery' looks like a bracelet - but can still show you your email”


Wednesday the 26th:

MSN: Top tech MWC 2014

Tuesday the 25th:

GIZMAG: “Ibis dual-face smart watch concept revealed at Mobile World Congress”

WALL STREET JOURNAL: An "intelligent watch" by Finnish company Creoir.

TOM'S GUIDE: "Meet the Ibis: A Tech-Savvy Timepiece You’ll Actually Want to Wear",news-18369.html

Monday the 24th:

FORBES: “Fashionable Smart Watch Debuts at Mobile World Congress”

T3:  {C} {C}{C} {C} {C}“Creoir smartwatch unveiled at MWC”


SHINYSHINY: “MWC 2014 - Creoir re-invents the smart watch”

POCKET LINT “Creoir Ibis smartwatch takes on the Gear 2 in style”

SKIMBACO LIFESTYLE; “Just in: Finnish Smart Watch that looks like Jewelry Deputs today”

STUFF: “Wrists-on with Ibis, a concept smartwatch you wouldn't be embarrassed to wear”

SOFTPEDIA: “MWC 2014: Creoir Ibis Smartwatch Is a Stylish Samsung Gear 2 Alternative”

PHONE ARENA: “Creoir shows Ibis, a striking two-faced smart-bracelet concept”

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